The Brief

Activision needed a flagship promotional product to support the Call of Duty franchise launch — something that professional athletes and influencers would actually wear and share. Off-the-shelf merchandise wasn’t going to cut it.

What We Built

Inskribo designed and produced fully custom, limited-edition sneakers — built from the ground up with Call of Duty artwork, colorways, and branding. These weren’t stock shoes with a printed logo. They were bespoke footwear created specifically for NHL and NBA professional athletes as part of a high-profile influencer campaign.

The result was a product athletes wanted to post about, creating authentic social content that money can’t buy.

Why It Worked

Premium, hard-to-get, genuinely cool — when you give pro athletes something they’re proud to wear, the campaign markets itself. Inskribo managed the full production process: design, manufacturing, quality control, and delivery to athletes across multiple cities.

“We needed something athletes would actually want to wear — not just stick in a drawer. Inskribo delivered exactly that.”