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Home » Swag 101Tips & Tricks – Promotional Products
Promotional products are one of the most powerful marketing tools to get your brand noticed. From boosting sales to improving employee morale, custom-branded merchandise and corporate swag can help achieve your business goals. In our Tips & Tricks section, we share expert advice on how to market your business effectively using promotional items, creative ideas for employee gifts, and other tips to make branding fun and impactful.
Your Team Deserves a Thank You Too
Companies have a lot to be proud of in 2020. Reflect, rejoice, and thank your team for a job well done. It’s been a crazy year—and most companies have been pleasantly surprised by how their teams have performed under adversity. Many offices made the switch to remote...
More than Just a Giveaway: Calculating the ROI for Promotional Products
Calculating the ROI on promotional products might be tricky—but that doesn’t mean you should give up on the data! Here are some ideas. If you’re not considering promotional products as part of your marketing plan, it’s time to make them an integral part of your...
Employee Onboarding & Building Culture Virtually
Welcome kits for new employees can help build company culture and create connection in a remote-work environment. Consider this: you start a new remote job. Maybe you meet with a few supervisors over Zoom and join the weekly team meetings. Over time, you get to know...
Trending: Eco-friendly Promotional Products
Social responsibility is more than just a fad—it’s an increasingly important requirement for businesses selecting a vendor as well as a value that employees hope to see reflected in their company culture. This is particularly true of younger employees, who are...
Kitting and Fulfillment: What’s Changed for Companies in 2020
Between shipping delays, out of stock items, overwhelmed delivery services, and decentralized business operations, the COVID-19 pandemic has made distributing meaningful professional gifts more challenging than ever. Thankfully, a service-based promotional products...
How Are You Showing Your Appreciation to the Clients who Stuck Around?
Showing your appreciation for loyal customers is critical. And with work-from-home friendly products and shipping options, it’s also easier than ever. 2020 has been hard on everybody. Business owners have struggled with cash flow problems, many employees have been...
Celebrate Your Team with a Company Store
Gifting credit to a company lets you invest in what your employees want most—and saves you time and money in the process. In the words of writer Annie Dillard, how we spend our days is how we spend our lives. With the average American spending over 90,000 hours at...
Sales in the New World: Reaching Potential Clients Virtually
Strong relationships are good business, and a savvy sales team understands that forming personal connections is critical to converting potential clients into returning customers and to keeping longtime clients satisfied. But sales looks very different these days. Many...
Planning for Next Year: What to Do With Your Budget
With in-person events canceled, promotional products are a great way to make memorable connections with clients. For businesses and independent practitioners, 2020 has been a year of both radical invention and putting out fires. How do I do my work remotely? How do I...
What to Give in 2020: Trending Products for an Unusual Year
2020 has been a year like no other. These trending promotional products are positioned to meet the moment. Stuffed gorillas are a thing of the past. Today’s promotional products are sleek, modern, and useful. The best of them are both eye-catching and unique, the...
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