Swag 101

In the words of Heidi Klum, in the world of fashion, you’re in or you’re out.  Marketing isn’t so different. What we want, how we express ourselves, which messages resonate with us—all of these things change in relationship to...

If you're considering reducing your marketing budget next year, name some cereal companies. Strange segue, yes, but bear with us. Odds are that Kellog was on the list. That they come so easily to mind has everything to do with their aggressive approach to marketing in...

2021 is fast approaching! That means that we’re almost done observing that 2020 has been a hard year.  It has been, though! In fact, 2020 has been such a hard year that by this point, saying so is almost a cliché. That’s all the more reason to make sure that your...

2020 has looked nothing like 2019. Whether it’s staying efficient and motivated while working remotely, juggling parenting duties along with job responsibilities, or continuing to report on-site during changing conditions, employees have gone above and beyond to keep...

When developing a promotional product strategy, make every division of your company part of the plan.  Promotional products are a great way to build value in your company—and organizations can use these products in innovative and effective ways that you may not think...

Companies have a lot to be proud of in 2020. Reflect, rejoice, and thank your team for a job well done.  It’s been a crazy year—and most companies have been pleasantly surprised by how their teams have performed under adversity.  Many offices made the switch to remote...

Calculating the ROI on promotional products might be tricky—but that doesn’t mean you should give up on the data! Here are some ideas. If you’re not considering promotional products as part of your marketing plan, it’s time to make them an integral part of your...

Welcome kits for new employees can help build company culture and create connection in a remote-work environment.  Consider this: you start a new remote job. Maybe you meet with a few supervisors over Zoom and join the weekly team meetings. Over time, you get to know...

Social responsibility is more than just a fad—it’s an increasingly important requirement for businesses selecting a vendor as well as a value that employees hope to see reflected in their company culture. This is particularly true of younger employees, who are...

Between shipping delays, out of stock items, overwhelmed delivery services, and decentralized business operations, the COVID-19 pandemic has made distributing meaningful professional gifts more challenging than ever.  Thankfully, a service-based promotional products...